In a spicy twist to fast food rivalries, Popeyes just used AI to drop a rap diss track targeting McDonald’s—right after they relaunched Snack Wraps. The result? Viral, hilarious, and a sneak peek into the future of AI-driven marketing.
Key Takeaways:
- Popeyes fired back at McDonald’s Snack Wrap comeback with an AI-generated rap.
- The ad was created using Google’s Veo 3 and music platform Suno.
- The satirical “Wrap Battle” video highlights AI’s rising role in modern advertising.
- Fast food marketing is evolving—and this may just be the beginning.
The Wrap Battle Heats Up in AI Style
Fast food feuds are nothing new, but Popeyes just leveled up the game. Just a day after McDonald’s announced the return of its long-gone Snack Wraps, Popeyes launched a bold, hilarious, and AI-generated rap video that throws direct shade at the Golden Arches. Called “Wrap Battle,” the ad blends cutting-edge AI tech with spicy humor—and it’s going viral for all the right reasons.
Created with the help of AI filmmaker PJ Accetturo and powered by Google’s latest Veo 3 video model, the project took form in just under three days. It’s not just clever marketing—it’s a preview of how AI could completely shake up the way brands respond to competitors in real time.
To all the clowns in the kitchen, it’s time to put down the chicken 🤡
— Popeyes (@Popeyes) July 10, 2025
We just dropped the first ever AI diss track music video and the Wrap Battle is on🎤 pic.twitter.com/mtlOR8TeXS
“Food Be Tasting Funny When the Clown Be in the Kitchen”
Yes, that’s an actual line from the diss track. The campaign’s tongue-in-cheek tone calls out McDonald’s with savage lyrics and surreal visuals, even featuring a clown to jab at Ronald himself. PJ Accetturo, who led the charge, didn’t simply toss a prompt into ChatGPT and call it a day. Instead, he worked with Suno’s AI music platform and a creative team to carefully script lyrics and concepts.
Originally, they tried multiple AI tools but ran into issues with slow rendering. That’s when Veo 3 came to the rescue. “We scrapped everything and rebuilt using only Veo 3,” Accetturo said in a post on X (formerly Twitter). “Once we switched, the video basically made itself. Adding the clown scenes and party animals just took it over the top.”
AI Advertising Is Here—And It’s Fast
What’s most fascinating isn’t just the sass—it’s the speed. With AI tools like Veo 3, teams can go from idea to finished ad in under a week. That’s unheard of in traditional advertising. We’re now in a world where commercials can be created almost as quickly as memes, and with a much wider creative range.
This new model of rapid, AI-assisted marketing could become the norm. Need to respond to a competitor’s product launch? Want to hop on a trending topic? Just prompt, tweak, and publish. But it’s not all magic. AI ads still need human oversight to avoid tone-deaf messaging or weird outputs—something Popeyes and PJ’s team seem to have balanced brilliantly.
A Glimpse Into the Future of Marketing
Sure, the “Wrap Battle” was just a funny jab—but its implications go deeper. As AI becomes more capable of creating content with emotion, style, and speed, we’ll likely see more brands experiment with this kind of responsive advertising.
Picture a world where every major release gets a response video within days. Personalized ads, viral audio campaigns, and animated spokespeople that don’t even exist in real life. Popeyes may have just given us the blueprint.
Conclusion
Whether you’re a chicken wrap lover or just here for the laughs, the Popeyes vs. McDonald’s AI diss battle shows that we’re entering an era where creativity meets code—and the results are as weird as they are wonderful.