Google has just supercharged your online shopping experience with AI-powered tools that let you virtually try on clothes, set hyper-specific price alerts, and soon receive shoppable inspiration directly from AI Mode.
Key Takeaways:
- Apparel Try‑On: Virtual fitting room now live in the U.S.
- Custom Price Alerts: Set alerts for size, color, and price.
- Vision Match Tech: AI‑driven style inspiration arriving this fall.
Google is rolling out a suite of AI‑driven shopping enhancements designed to make browsing and buying easier—and a lot more fun. By tapping into advanced machine vision and real‑time notifications, the tech giant is transforming the way you discover, evaluate, and purchase products online.
View on Threads
First up, the Apparel Try‑On Experience is now available across the U.S. Users can see how clothes fit and look on them virtually—no dressing room required. Whether you’re eyeing a new jacket or hunting for the perfect pair of jeans, you can now make more confident style choices from the comfort of your couch.
Next, Google has upgraded Price Alerts to be smarter and more customizable. You can now specify not just the product, but the exact size, color, and target price you want. Once your criteria are met, you’ll get a notification—so you never miss a deal on the items you really want.
But don’t start your shopping spree just yet—there’s more on the horizon. This fall, Google plans to introduce Vision Match Technology within AI Mode. Simply describe or snap a photo of the look or room vibe you’re after, and AI will generate shoppable visual ideas tailored to your query. Think of it as having a personal stylist and interior designer rolled into one.
Why does this matter? For shoppers, it means less guesswork, fewer returns, and more inspiration. For retailers, it’s an opportunity to engage customers with interactive, data‑driven experiences that boost confidence and conversion rates. And for Google, these features underscore its commitment to making AI an everyday, practical tool for millions of users.
Early feedback indicates high enthusiasm from fashion enthusiasts and bargain hunters alike. Virtual try‑ons have cut down return rates in A/B tests, while hyper‑targeted alerts have driven repeat visits. And with the upcoming vision‑powered inspiration tool, users can expect even richer, more personalized discovery sessions.
As these features roll out, keep an eye on your Google app and Chrome browser—your next favorite outfit or home décor piece might just be a tap away. Ready to upgrade your online shopping game?