Tired of guessing if that dress or jacket will look good on you? Google’s virtual try-on tool lets you upload your photo and see apparel instantly—no fitting room required.
Key Takeaways:
- Instant Visualization: Upload a full‑body photo and watch AI overlay garments seamlessly.
- Broad Selection: Try billions of tops, bottoms, and dresses from Google’s Shopping Graph.
- Confidence Boost: Make informed purchases and reduce online return rates.
- Easy to Share: Save your looks or send them to friends for feedback.
- Data‑Driven: Backed by Google’s research in body‑aware image generation.
What Is Google’s Virtual Try‑On?
Google’s virtual try‑on feature is an AI‑driven tool that superimposes clothing onto your own photo, giving you a realistic preview of how items might look on your body. Unlike model‑only previews, this experience personalizes shopping by tailoring the fit and drape of fabrics—folds, stretches, and all—to your unique silhouette.
How to Try On Clothes Virtually with Google
- Opt In: Join the “Try On” experiment via Search Labs.
- Browse & Tap: While shopping on Google Search, Shopping, or Images, select the “Try it on” icon on eligible apparel.
- Upload Your Photo: Use a clear, full‑body shot—good lighting and fitted clothing help accuracy.
- View & Share: Instantly see yourself in the garment. Save, share, or shop similar styles.
How to Access Google’s Virtual Try‑On: 4 Simple Steps
1. Join the Experiment
Head to Search Labs, Google’s platform for beta tools, and opt into the “Try On” experiment. This unlocks the virtual dressing room across Search, Shopping, and Images.
2. Find Eligible Items
Search for tops, bottoms, or dresses—shoes and accessories aren’t supported yet. Look for the “Try it on” icon on product listings in Search results, the Shopping tab, or Google Images.
3. Upload Your Full‑Body Photo
For best results:
- Use a well-lit, full‑length image
- Wear fitted clothing (no bulky coats)
- Stand straight against a plain background.
Your photo is saved for convenience but can be replaced or deleted at any time.
4. Preview, Save, Share
Within seconds, AI renders the selected garment on your body. You can save the image, share with friends for feedback, or tap to shop the exact or similar items.
Why Virtual Try‑On Matters
- Reduces Decision Anxiety: Shoppers often abandon carts when unsure about fit; virtual try‑on boosts confidence by providing personalized previews.
- Cuts Return Rates: Returns cost retailers billions annually. Allowing customers to see the fit can lower return rates by up to 30% according to industry research.
- Boosts Engagement: Interactive tools like this increase time on site by 20% and conversion rates by 15% in early tests.
- Inclusive Sizing: AI models adapt to diverse body types, fostering inclusivity in online fashion.
Tips for Best Virtual Try‑On Results
- High‑Quality Photo: Use a smartphone camera with good resolution.
- Plain Background: A clutter‑free backdrop helps AI isolate your silhouette.
- Neutral Pose: Stand straight with arms relaxed to capture accurate body dimensions.
- Fitted Layers: Avoid loose garments in your photo; the AI needs clear outlines.
- Experiment with Styles: Try multiple angles and garments—sometimes AI handles certain fabrics better than others.
Example
When fashion blogger tested the feature, she uploaded a photo in her bedroom and tried on a summer dress. Within moments, she saw the dress’s flow on her frame, prompting an immediate purchase. “It’s like having a personal fitting room on my phone,” she shared—leading her to cut four return attempts that week thanks to this preview.
The Future of Virtual Shopping
Google’s tool is just the beginning. With the launch of Doppl, an experimental app for deeper style curation—complete with AI‑generated videos—Google is pushing boundaries in virtual fashion. Expect integration with AR glasses, live video feeds, and social shopping features soon, harnessing behavioral psychology to make shopping both fun and frictionless.
Next Steps for Shoppers
- Opt into Search Labs today.
- Browse Google Shopping and look for “Try it on.”
- Upload your photo—embrace the future of fashion.