Intuit has just launched a new set of proactive AI agents for its popular QuickBooks accounting software, aiming to automate the tedious work that eats up precious time for small businesses. Announced Tuesday, the Mountain View–based financial software giant says these AI agents work like a virtual team—handling payments, accounting, financial analysis, and even customer management.
Key Takeaway:
- AI agents automate daily tasks like tracking payments and sending invoices.
- Businesses could save up to 12 hours per month on bookkeeping.
- Combines AI insights with human experts for smarter, faster decisions.
CEO Sasan Goodarzi calls it a “first-of-its-kind agentic AI experience” that blends Intuit’s massive data resources with trusted human expertise. The goal? Next-level efficiency and improved cash flow—two things any small business owner will appreciate.
While the news is big for QuickBooks users, the stock market had mixed feelings. Intuit shares dipped 1% after the announcement, despite hitting a record high earlier that day. Still, Mizuho Securities analyst Siti Panigrahi remains bullish, reaffirming a ‘buy’ rating and a target price of $875. Panigrahi says AI agents are a “necessary evolution” to simplify operations and open doors to new revenue streams.
As AI becomes more embedded in everyday business tools, Intuit’s move signals where accounting software—and small business management—are heading next.