Actively AI is revolutionizing how revenue teams leverage artificial intelligence to drive pipeline generation and close high-impact deals. By building custom AI models tailored to each company’s go-to-market (GTM) motion—rather than relying on generic, one-size-fits-all solutions—Actively AI delivers precise targeting and recommendations that translate into measurable lift in win rates and rep productivity. With recent Series A backing of $17.5 million led by Bain Capital Ventures, Actively AI has quickly established itself as the go-to platform for enterprises seeking “GTM superintelligence”.
What Is Actively AI?
Actively AI is an AI-driven revenue intelligence platform designed to power every stage of the sales cycle—from prospect identification to deal close. Founded in 2022 by Stanford AI researchers Mihir Garimella and Anshul Gupta, the company applies advanced retrieval-augmented generation (RAG) techniques to millions of data points, delivering “why now” reasoning alongside contact and account recommendations.
Unlike traditional sales tools that automate manual tasks, Actively AI embeds deep learning models into your existing tech stack—CRM, call recordings, engagement platforms—continuously learning what signals drive closed-won deals and surfacing opportunities in real time.
Custom GTM Models
Rather than using off-the-shelf AI, Actively AI builds a bespoke reasoning engine for each customer, ingesting historical win data, product catalogs, and GTM motions to tailor predictions and messaging. This approach ensures the insights are specific to your industry, customer segments, and sales processes—overcoming the inaccuracy often seen with generic AI SDRs.
How Actively AI Works
- Data Integration: Connect your CRM (e.g., Salesforce), call recordings, marketing automation tools, and third-party enrichment sources. Actively AI consolidates these signals into a unified data lake.
- Model Training: Using proprietary algorithms, the platform trains on your historical wins and losses, learning which contact attributes, messaging tones, and timing yield the highest conversions.
- Intelligent Recommendations: Sales reps receive prioritized lists of accounts and contacts, complete with context-rich “why now” messaging and next-best-action prompts directly within their workflow.
- Continuous Learning: As reps act on recommendations and record outcomes, the system refines its hypotheses, surfacing new patterns and updating models automatically.
Key Features & Benefits
- Higher Win Rates: Customers report >20% lift in win rates by focusing on the most promising opportunities.
- 2× Rep Productivity: By automating account research and message drafting, Actively AI doubles the number of qualified outreach touches per rep.
- Ramp Time Reduction: New hires ramp up 4 weeks faster, armed with the collective intelligence of your top performers from day one.
- Custom Reasoning Engine: Proprietary models tailored to product catalogs, buyer personas, and GTM strategies ensure relevance and accuracy.
- Seamless Integration: Works with Salesforce, ZoomInfo, Gong, Outreach, and other leading tools—no rip-and-replace required.
Success Stories
- Verkada: “We’ve built the future of outbound with Actively AI,” says David Betty, Sr. Director of MDR Program. Verkada credits the platform with generating hundreds of millions in pipeline value through precision targeting and messaging.
- Ramp: Director Austin Mead highlights how Actively AI’s customisation has unlocked incremental closed-won deals worth tens of millions over the past year.
- Ironclad: With a 41% higher qualification rate on AI-recommended contacts, Ironclad accelerated pipeline growth and reduced noise for its sales development representatives.
Expert Insights
According to Bain Capital Ventures, Actively AI stands out by delivering genuine AI-first reasoning versus simple rule-based automation, making it the backbone of future GTM organisations. A 2024 study by TechCrunch noted that early AI SDR tools often failed due to a lack of context and customisation; Actively AI addresses these pitfalls with its tailored models and continuous feedback loops.
Data-Backed Outcomes
- Win-Rate Uplift: Independent benchmarks show a median 18–22% win-rate increase when using custom AI insights versus generic outreach.
- Pipeline Generation: On average, revenue teams report 30% more qualified pipeline within the first quarter of deployment.
Conclusion
In a landscape crowded with generic AI sales tools, Actively AI’s custom reasoning engine stands apart—transforming data chaos into strategic revenue intelligence. By integrating deeply with your tech stack, learning continuously from real outcomes, and delivering “why now” rationale for every recommendation, Actively AI empowers revenue teams to work smarter, close faster, and scale predictably. For companies ready to unlock GTM superintelligence, Actively AI is not just another tool—it’s the secret weapon for hyper-growth.
FAQs
What problem does Actively AI solve?
Actively AI solves the challenge of inefficient, noisy outbound by using custom AI models to pinpoint high-value accounts, recommend precise messaging, and automate execution—resulting in faster ramp, higher win rates, and scalable pipeline growth.
Is Actively AI Right for Your Team?
If you’re an enterprise or growth-stage company grappling with manual research, inconsistent outreach, and crowded inboxes, Actively AI offers:
- Tailored AI reasoning, training on your wins and losses.
- Plug-and-play integration with existing CRM and engagement tools.
- Measurable ROI through increased productivity, win rates, and reduced ramp time.