Elon Musk’s xAI just dropped a provocative AI tool—Grok Imagine—that lets users generate realistic images and short videos from simple prompts. And yes, it includes nudity.
In a move that’s sparking both fascination and concern, xAI—Elon Musk’s artificial intelligence company—has rolled out Grok Imagine, a bold new AI image and video generator for select X app subscribers. The launch is exclusive to SuperGrok and Premium+ users on iOS, and true to Musk’s boundary-pushing ethos, it includes a controversial “spicy mode” that can create NSFW content, including partial nudity.
The tool is capable of turning text or image prompts into stylized 15-second video clips, complete with native audio and smooth animations. But what sets it apart—aside from the speed and slick UI—is its relatively uncensored creative freedom.
Key Takeaways:
- Grok Imagine is now live for SuperGrok and Premium+ X subscribers.
- “Spicy mode” allows semi-nude, NSFW content with some moderation limits.
- AI can generate human images—including public figures—with restrictions.
- Early outputs fall into the “uncanny valley”, but improvements are expected.
- xAI is positioning Grok Imagine as a rival to OpenAI, DeepMind, Runway, and others.
Imagine with @Grok pic.twitter.com/UIay5yNp97
— Elon Musk (@elonmusk) August 4, 2025
The launch follows xAI’s earlier release of a hyper-sexualized anime companion bot, cementing its approach to AI as unrestricted and often provocative. While there are moderation limits—images too explicit are blurred or flagged—users were able to generate semi-nude images without issue. The spicy mode was first mentioned by an xAI employee in a now-deleted X post, which fueled online curiosity and criticism alike.
Grok Imagine even attempts celebrity content. Though it couldn’t generate, say, a pregnant Donald Trump, it did create images of him holding a baby or standing beside a pregnant woman—hinting at built-in safeguards against deepfake abuse.
Despite some awkward visuals—think waxy skin and cartoonish features—the tech behind Grok Imagine is fast and functional. You type, it renders. Keep scrolling, and it keeps creating. And users can instantly animate those AI-made images into shareable video clips.
As with many Musk-led innovations, this launch is as controversial as it is compelling. Critics warn of misuse, but fans argue it’s a bold leap in consumer AI creativity.
Musk, characteristically, responded with confidence:
“It’ll get better every day.”