Imagine typing a prompt—or picking a photo—and watching an AI turn it into a short video in just 15 seconds. That’s now a reality, thanks to xAI’s newest feature: Grok Imagine, launched today exclusively for Android users in the United States.
In a surprise rollout, Grok Imagine lets users generate short videos from either text prompts or images using generative AI, all directly from the Grok app. And here’s the kicker—it’s completely free for a limited time.
Key Takeaways:
- Grok Imagine is now live on Android in the U.S.
- Create AI-generated videos from images or text in ~15 seconds
- Free access for a few days—no subscription required
- Longer, higher-quality videos coming in future updates
- Part of Elon Musk’s xAI push to compete with OpenAI and Google
What Is Grok Imagine?
Built by Elon Musk’s xAI, Grok Imagine is a video generation tool integrated into the Grok app. With just a few taps, users can input a prompt or select an image, and within seconds, Grok generates a short, animated video.
While video generation AI isn’t new, the speed and accessibility of Grok Imagine is what’s catching attention. In early demos, video rendering took as little as 15 seconds—lightning-fast compared to existing tools like Runway or Pika.
And yes—it’s free, for now.
Make with Grok Imagine
— Elon Musk (@elonmusk) August 7, 2025
pic.twitter.com/XNBDZRMlKR
Why Now?
This move appears to be a strategic push by xAI to increase user adoption of the Grok ecosystem, especially in light of growing competition in the AI media space. Elon Musk himself shared a tweet on August 7, showcasing Grok Imagine’s capabilities with a short teaser video.
“Make with Grok Imagine” – Elon Musk (@elonmusk)
August 7, 2025
By offering this cutting-edge tool without paywalls or waitlists (for now), xAI is tapping into something powerful: the creator economy’s hunger for easy-to-use, high-quality content tools.
How to Use Grok Imagine
To try it out:
- Download the Grok app from the Play Store.
- Open the Grok Imagine feature.
- Type a short text prompt (e.g., “A cat dancing on Mars”) or upload an image.
- Tap Generate.
- In 15 seconds or so, your AI video is ready to share.
Currently, the feature is exclusive to U.S. users and Android devices. iOS support and longer video options are expected in upcoming updates.
Why It Matters
This isn’t just a fun toy—it’s a signal. Video creation is becoming as simple as typing a sentence. For marketers, content creators, educators, and meme-makers, this could be the start of a new content era powered by everyday AI tools.
And for competitors like OpenAI’s Sora or Google’s Genie 3? The race just got a lot faster—and a lot more public.
Conclusion
Whether you’re an AI enthusiast or just someone looking to create cool content fast, Grok Imagine is worth a try—especially while it’s still free. But act fast. As with most things in tech, this free trial won’t last forever.