Google is taking Search to the next level with powerful new AI features — Gemini 2.5 Pro, Deep Search, and even AI-powered calls — designed to help users work, research, and decide faster.
If you thought Google Search couldn’t get any better, think again. Google is now giving some users a front-row seat to its most advanced AI yet — Gemini 2.5 Pro — along with a cutting-edge Deep Search feature and a handy new agent that can even call local businesses for you.
This rollout isn’t just a minor tweak. It’s a major leap that’s reshaping how we find answers online, blending next-level reasoning, research depth, and real-world task handling right inside your regular Google Search box.
Key Takeaways:
- Gemini 2.5 Pro: Google’s smartest AI now directly in Search.
- Deep Search: In-depth research in minutes, not hours.
- AI Calls: Search can now call businesses to gather info for you.
- Exclusivity: Features rolling out to Google AI Pro and AI Ultra subscribers in the U.S.
Gemini 2.5 Pro: Google’s Brainiest AI in Search
At its annual I/O conference, Google teased how its latest Gemini models could revolutionize Search. That promise is now real. Starting this week, Google AI Pro and AI Ultra subscribers in the U.S. can tap into Gemini 2.5 Pro right from Search’s AI Mode.
So what makes Gemini 2.5 Pro so special? Think of it as your on-demand research assistant that can tackle advanced reasoning, complicated math, or tricky coding questions — and serve up answers with links so you can dig deeper.
Subscribers can easily switch to the 2.5 Pro model from a drop-down menu in the AI Mode tab. If you just need quick help, the default AI Mode still has your back for everyday queries.
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Deep Search: Serious Research, Super Fast
Ever found yourself sinking hours into researching something online? Deep Search aims to change that. Powered by Gemini 2.5 Pro, Deep Search goes beyond skimming the surface — it issues hundreds of searches behind the scenes, sifts through the chaos, and compiles a fully cited, comprehensive report in a fraction of the time.
Planning to buy a house? Need to compare financial strategies? Working on a school project? Deep Search is built to handle questions that need more than just a quick answer.
For now, it’s rolling out to Google AI Pro and Ultra subscribers who opted into the AI Mode experiment in Google Labs — the testing ground for Google’s most advanced tech.
AI That Can Make a Phone Call for You
If that wasn’t enough, Google’s also giving Search a “real world” power: making phone calls on your behalf.
Say you’re looking for a pet groomer nearby. Now, instead of calling three different places yourself, you can tap “Have AI check pricing” right from your search results. Google’s AI will call local businesses, collect pricing and availability, and deliver it all neatly back to you.
For busy people, this could be a game-changer — one less task on the to-do list. For small businesses, it’s also an opportunity to fill up appointment slots more easily. And don’t worry: businesses stay in control of what info gets shared through their Google Business Profile settings.
Why This Rollout Matters
Google isn’t shy about its goal: build the most helpful, intelligent Search engine ever. By putting its top-tier AI models and agentic tools in the hands of Pro and Ultra subscribers first, Google is creating a premium tier of Search that feels like having a personal research team and virtual assistant rolled into one.
At the same time, it’s a sign of where things are headed. The more AI can take on the repetitive parts of searching, calling, or comparing, the more time we get back to focus on decisions that really matter.
Will Everyone Get It?
For now, Gemini 2.5 Pro, Deep Search, and the AI calling feature are rolling out in phases — first to paying subscribers in the U.S. who are opted into AI Mode in Google Labs. The agentic calling tool is gradually becoming available to all Search users in the U.S., but Pro and Ultra subscribers get higher usage limits.
Google says it plans to expand these capabilities worldwide over time. So, even if you’re not an AI Pro subscriber yet, expect some of these advanced tools to trickle down to everyone eventually.
Conclusion
Google’s push to integrate Gemini 2.5 Pro, Deep Search, and agentic calling into everyday Search is a clear sign that the search bar is becoming more than just a window to the web — it’s turning into a smart, action-taking partner that handles the heavy lifting so you don’t have to.
It’s all part of Google’s bigger vision: make Search not only faster but fundamentally more helpful, powerful, and personal. So next time you open Google to solve a tricky problem, expect your trusty search box to work a whole lot harder for you — and maybe even make a phone call while it’s at it.