Imagine trying on a stunning dress from Pinterest—or a cool jacket from a thrift store—without leaving your home. Google’s new AI app Doppl makes that a reality, blending fashion, fun, and futuristic tech into your smartphone.
Google has unveiled Doppl, an experimental AI app that lets users virtually try on any outfit they fancy, transforming how we explore fashion and shop online. The app, now live for iOS and Android users in the US, leverages generative AI to superimpose clothes onto full-body photos you upload—and even creates short AI-generated videos so you can see your digital self in motion.
Here’s why it matters:
- Try on clothes from anywhere: Snap your friend’s outfit, save a Pinterest find, or capture thrift-store gems.
- See outfits in motion: Doppl can animate your virtual try-on for a more realistic preview.
- Social media friendly: Share your digital looks instantly for style inspiration—or a few laughs.
Fashion experts see massive potential for Doppl in both personal styling and retail. “Virtual try-on technology could reduce return rates and help shoppers feel more confident in online purchases,”. In fact, McKinsey reports that digital try-ons can lower fashion e-commerce return rates by up to 30%.
Beyond the fashion fun, there’s a strategic angle for Google. While Doppl is a standalone app, it may help the tech giant learn more about users’ fashion tastes, influencing future shopping recommendations or advertising models. That raises questions about data privacy, though Google insists Doppl is purely experimental for now, and admits it’s far from perfect. The company cautions that clothing fit, details, or proportions might sometimes look off.
Still, for fashion enthusiasts or social media creators, Doppl offers an exciting playground. Imagine virtually trying on a vintage 90s bomber jacket you spotted in a thrift store, or previewing how a high-fashion gown would drape on your frame—all before spending a dime.
With Doppl, the future of shopping just got a stylish upgrade.